•Best Event Marketing Campaign
for GOG at PAX Prime
With marketing goals such as sharing the concept of their company on a brand new platform, creating mass media attention, and cutting even with the cost of the event; GOG.com was able to exceed these goals and steal the show at the largest gaming tradeshow in the United States. This was accomplished not by the traditional gamer aesthetic of bright, large, and loud; but through two very different approaches rarely used at gamer tradeshows: scent and nostalgia. Our team played a key role in this exciting achievement.
•Best Event for a Corporation Budget $25,001-$100,000
for Night At The Museum
‘A Night at the Museum’ in the Museum of Natural Mystery was a progressive Halloween event designed for multi-age guests at the Microsoft Commons. The event started two weeks before Halloween, gradually morphing The Commons into a haunted Museum of Natural Mystery. The climax occurred on Halloween day with ‘A Night at the Museum’ inspired Haunted House built inside a four room meeting space. As attendees wandered through thematic galleries, displays came to life (with actors from Clowns Unlimited)while sensory accents created an ambience of suspense. Our goal was to create & deliver an exciting and unexpected experience following a believable yet enchanted storyline to an anticipated 15,000 guests.
• Best Industry Organization Team Effort Budget $25,001-$100,000
for Wizard of Oz
A combination of Hollywood Lighting, Blue Danube Productions, & PJ Hummel & Company transformed St. Joesph School's auditorium intro a magical Wizard of Oz Fantasy world for their annual fundraiser!
for making this past event year award winning!